Integrated dynamic pricing and procurement support for e-commerce advertising channels
Number of patents in Portfolio can not be more than 2000
United States of America Patent
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N/A
Issued Date -
Jan 27, 2005
app pub date -
Apr 4, 2003
filing date -
Apr 4, 2003
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
The present invention provides a virtual system that assists in the procurement of advertising on an Internet vendor site for the sale of products or services. The system links to a user's financial package to get data on the products or services and allows the user to set financial parameters based on the desired financial goals related to the product and advertising. Performance data regarding advertising is accessed and financial rules generated which are applied to generate a target price for advertising or one or more products. The system can acquire advertising automatically or assist in the submission of bids in an auction of advertising. In a preferred embodiment, keywords are purchased on a search engine in an auction.
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