Contextual advertising system
Number of patents in Portfolio can not be more than 2000
United States of America Patent
Stats
-
N/A
Issued Date -
Feb 10, 2005
app pub date -
Apr 30, 2004
filing date -
Apr 30, 2003
priority date (Note) -
Abandoned
status (Latency Note)
Importance
Abstract
A system analyzes a user's historic browsing activity to determine one or more topics of interest to the user and displays to the user one or more advertisements that are relevant to the user's topic(s) of interest. The system analyzes a plurality of browses to determine the user's interest(s). Each of a plurality of analyzers analyzes an aspect of each user browse. A relevance filter determines if and when the user is sufficiently interested in a topic to display an advertisement related to the topic. Once the relevance filter identifies a topic of interest, the system displays an advertisement that is related to the identified topic of user interest.
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Family
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Cited Art Landscape
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