Method and apparatus to provide pay-per-call performance based advertising
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United States of America Patent
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Oct 10, 2006
Grant Date -
Apr 7, 2005
app pub date -
Oct 6, 2003
filing date -
Oct 6, 2003
priority date (Note) -
In Force
status (Latency Note)
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Abstract
In one embodiment, the invention provides a method. The method includes assigning a unique telephone number to an advertiser; providing an advertisement on a media channel on behalf of the advertiser, the advertisement including one of the unique telephone number and a reference to the unique telephone number; monitoring telephone calls to the unique telephone number; and billing the advertiser for telephone calls to the unique telephone number in accordance with a predefined model.
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