System and method for automated customized content delivery for web sites

Number of patents in Portfolio can not be more than 2000

United States of America Patent

APP PUB NO 20050080667A1
SERIAL NO

10681448

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Abstract

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A system and method for customizing commercial web content delivered to a user's web browser. The user's consumer demographic data and preferences are gathered and stored in a database. These preferences are matched to one of a number of stored customer models. The model is then matched to one of a number of web content alternatives, and that web content is used to compose the web site downloaded to the customer's web browser.

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Patent Owner(s)

Patent OwnerAddress
AT&T INTELLECTUAL PROPERTY I L P675 W PEACHTREE STREET SUITE 4000 ATLANTA GA 30308

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Bushey, Robert R Cedar Park, TX 124 6341
Knott, Benjamin A Round Rock, TX 66 3399
Pasquale, Theodore B Austin, TX 24 1667

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