Delivery of advertising to telephone users

Number of patents in Portfolio can not be more than 2000

United States of America Patent

APP PUB NO 20050086104A1
SERIAL NO

10725192

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ATTORNEY / AGENT: (SPONSORED)

Importance

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Abstract

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In one embodiment, advertisements are delivered to a telephone user by detecting an interest by a user in a destination telephone number, determining a category of the destination telephone number, and providing the user an advertisement based on the category of the destination telephone number. For example, a call by a user to a destination telephone number may be detected. A database may then be consulted to determine if the destination telephone number belongs to a particular category of businesses (e.g., restaurant, movie theater, air line, . . . ). If so, advertisements for similar businesses may be provided to the telephone user. Among other advantages, this allows for delivery of relevant advertisements to telephone users.

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First Claim

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Patent Owner(s)

Patent OwnerAddress
CLARIA CORPORATION2000 BRIDGE PARKWAY SUITE 100 REDWOOD CITY CA 94065

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
McFadden, Jeffrey A Hillsborough, CA 7 429

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