Advertising methods for advertising time slots and embedded objects

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 7979877
APP PUB NO 20050137958A1
SERIAL NO

10745899

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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Disclosed is a process for an advertising bidding system in which advertisers can bid on advertising time slots or enhanced ads that can be inserted in either prerecorded or live television programming. A high degree of flexibility is provided by allowing embedded ads to be purchased and displayed in a very short time period. This allows TV broadcasters to increase revenues and allows advertisers to have more flexibility in advertising. Objects can be inserted in the display video broadcast using enhancements such as by using mark-up language overlay pages or by video combination techniques. The effect of these ads can be evaluated for advertising campaigns.

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Patent Owner(s)

Patent OwnerAddress
ROKU INC1173 COLEMAN AVENUE SAN JOSE CA 95110

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Huber, Thomas Parker, US 244 4313
Lemmons, Thomas Evergreen, US 30 3578
Zenoni, Ian Highlands Ranch, US 39 3239

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