Program guide system with monitoring of advertisement usage and user activities

Number of patents in Portfolio can not be more than 2000

United States of America Patent

APP PUB NO 20050149964A1
SERIAL NO

10953487

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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A program guide system is provided in which interactive television program guide advertisement usage is monitored. Advertisement usage may be monitored by monitoring when advertisements are transmitted from a television distribution facility to user television equipment. Advertisement usage information may also be monitored by monitoring when advertisements are received by the user television equipment. Advertisement usage information may also be monitored at the time at which advertisements are displayed by a program guide. Less important data may be filtered from the collected advertisement usage data. Other activities that may be monitored include the viewing activities of the user, which program guide screens are displayed, and which non-program-guide applications are used. Real-time ratings information (e.g., real-time ratings of the popularity of certain television programs, video games, or other applications) may be provided to users in real time.

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Patent Owner(s)

Patent OwnerAddress
UNITED VIDEO PROPERTIES INC2160 GOLD STREET SAN JOSE CA 95002

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Berezowski, David M Tulsa, OK 85 5818
Boyer, Franklin E Cleveland, OK 40 3514
Ellis, Michael D Boulder, CO 500 37340
Hassell, Joel G Arvada, CO 97 8840
Kern, Donald C Broken Arrow, OK 12 841
Knudson, Edward B Littleton, CO 142 10265
Lemmons, Thomas R Sand Springs, OK 141 15096
Marshall, Connie T Muskogee, OK 88 8445
Thomas, William L Bixby, OK 314 23884

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