Interactive television program guide system for determining user values for demographic categories
Number of patents in Portfolio can not be more than 2000
United States of America Patent
Stats
-
Dec 15, 2009
Grant Date -
Jul 14, 2005
app pub date -
Aug 20, 2004
filing date -
May 15, 1998
priority date (Note) -
In Force
status (Latency Note)
Importance
Abstract
An interactive television program guide system for determining user input values for demographic categories is provided. The system includes user television equipment having a receiver for receiving program guide information for the interactive television program guide, a user input receiver for receiving user input from user interface, a microprocessor which utilizes the user input received to determine user values for demographic categories, and memory for storing the user values determined. In one illustrative use of the system for targeting advertisements the receiver also receives advertisements, where the advertisements have preselected values for specified demographic categories. The user television equipment, preferably using a microprocessor, compares the preselected values for the specified demographic categories associated with the advertisements with values of corresponding demographic categories stored in memory to determine which advertisements should be displayed.
First Claim
Family
International Classification(s)
Cited Art Landscape
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