Importance

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Abstract

Methods to promote usage of anonymously identifying a user to a web site over a computer network by providing an incentive program tied to a client identifier placed by the web site on a computer of the user. The incentive program account is created without requesting any user specific information and account is credited with bonus points based on user's browsing behavior with the web site and subsequent access to the account is possible only if the web site receives original client identifier. In case of loss of original client identifier, various means to recover the identifier is provided to the user. In another aspect, the program provides means to transfer bonus points between accounts and leverages this association of anonymous client identifiers to form an anonymous group profile. In preferred embodiment, the computer network is the Internet and the client identifier is located within a cookie file.

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First Claim