Program guide system with advertisements

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 7287267
APP PUB NO 20050216936A1
SERIAL NO

10947545

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ATTORNEY / AGENT: (SPONSORED)

Importance

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Abstract

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An interactive television program guide is provided in which advertisements may be displayed on program guide screens. Banner advertisements may be displayed above and below program listings. Panel advertisements may be provided adjacent to program listings. The advertisements may contain video. The advertisements may be used to promote television programs and conventional goods and services. When a user selects an advertisement, the program guide provides the user with an opportunity to order products or services, request information, set reminders for upcoming programs, view program descriptions, record programs, or take other such actions. Embedded advertisements may be provided within the program listings region and may be automatically displayed immediately adjacent to related program listings.

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First Claim

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Family

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Patent Owner(s)

  • ROVI GUIDES, INC.

International Classification(s)

  • [Classification Symbol]
  • [Patents Count]

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Allison, Donald W Tulsa, OK 74 6504
Carpenter, Jr Kenneth F Mount Laurel, NJ 4 480
Ellis, Michael D Boulder, CO 500 37286
Hassell, Joel G Arvada, CO 97 8835
Herrington, W Benjamin Tulsa, OK 55 4007
Knee, Robert A Lansdale, PA 105 10640
Knudson, Edward B Littleton, CO 142 10255
Lemmons, Thomas R Sand Springs, OK 141 15086
Marshall, Connie T Muskogee, OK 88 8438
Reynolds, Steven J Littleton, CO 44 3323
Thomas, William L Bixby, OK 314 23853
Williamson, Steven C Broken Arrow, OK 37 2304

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