Importance

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Abstract

A method for providing at least one targeted local marketing program and for measuring the effectiveness of the at least one targeted local marketing program is disclosed. The method includes generating at least one targeted message in accordance with instructions of at least one retailer, forwarding at least one targeted message to a plurality of select customers, and monitoring responses from the plurality of select customers via an identification methodology. The monitoring allows for a determination of the effectiveness of the at least one marketing program, where the targeted messages attract customers to retailers by targeting the plurality of select customers with incentives.

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First Claim