Results based personalization of advertisements in a search engine
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United States of America Patent
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Issued Date -
N/A
app pub date -
Jun 24, 2004
filing date -
Sep 30, 2003
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
Personalized advertisements are provided to a user using a search engine to obtain documents relevant to a search query. The advertisements are personalized in response to a search profile that is derived from personalized search results. The search results are personalized based on a user profile of the user providing the query. The user profile describes interests of the user, and can be derived from a variety of sources, including prior search queries, prior search results, expressed interests, demographic, geographic, psychographic, and activity information.
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