Method and apparatus for population segmentation

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United States of America Patent

SERIAL NO

11119235

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Abstract

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A method and system are disclosed for segmenting a population, and include the defining of a base level population segmentation tree. A set of alternative level variables usable as substitutes in the nodes of the population segmentation tree are defined. Substitute split values for each node of the tree are determined to enable up and down shifting between levels.

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Patent Owner(s)

Patent OwnerAddress
NIELSEN COMPANY (US) LLC A DELAWARE LIMITED LIABILITY COMPANY THE150 NORTH MARTINGALE ROAD SCHAUMBURG IL 60173

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Inman, Kenneth L Poway, CA 6 87
Miller, David R Annandale, VA 94 3705

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