Pattern based promotion evaluation
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United States of America Patent
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N/A
Issued Date -
Oct 27, 2005
app pub date -
Apr 19, 2005
filing date -
Apr 21, 2004
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
In an embodiment of the present invention there is provided a computer implemented method to evaluate a purchase condition and to calculate the associated rewards. The embodiment performs a pattern based evaluation of promotion incentives in electronic commerce systems, wherein the patterns used are mainly derived from shopping activity and not the user. The computer implemented method of an embodiment of the present invention performs pattern based promotion evaluation based on a promotion definition for a plurality of items to be purchased for an electronic commerce application. The embodiment comprises defining a purchase pattern of items derived from a promotion definition and then determining the defined purchase pattern of items within the plurality of items being purchased. Next counting the number of occurrences of the defined purchase pattern found and selectively applying a filter derived from the promotion definition to an occurrence. Then determining promotion definition conditions having been met and determining one or more rewards from the promotion definition to complete the evaluation.
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