System and method for broadcasting advertisements
Number of patents in Portfolio can not be more than 2000
United States of America Patent
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app pub date -
Jun 24, 2005
filing date -
Dec 29, 2000
priority date (Note) -
Abandoned
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Abstract
A broadcast system provides consumers with inducement to consume portions in which they may not have an active interest, such as commercials. To dissuade consumers from leaving the vicinity of the broadcast receiver or from switching to other broadcasts while a first broadcast airs such a portion, the first broadcast is augmented by a second content entity calculated to be of interest to the consumer. Interaction is required of the consumer in order for him to receive the second content entity, which necessitates his presence and attention.
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