Importance

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Abstract

An expected value system for paying and qualifying audiences (EVSPQ) is an online database system for paying EV payments to users for their attention, provided they meet specified conditions. Advertisers post EV payment offers that recipient users accept. In an EVSPQ for paying 'realbuyers' (EVSPQ-RB) a qualifying condition of payment is that a user makes a purchase after being exposed to a specified message. The inventive method is a module to be added to an EVSPQ-RB to limit EV payments paid for attention by a prospect for a specified purchase (economic transaction). The method comprises the following steps executed by the EVSPQ-RB: (1) the system stores all acceptances of EV payment by a recipient, (2) after the recipient wins an EV payment bet and also submits a payoff claim stating that a specified, required purchase was made, the system finds all acceptances that match the purchase, (3) the system enables a system operator to search the recipient's acceptance history to find additional matches and to eliminate false matches, yielding a full match set, (4) the system applies a division formula to all the EV payments in the full match set, such that the payoff of the bet that the recipient has won is discounted by an amount determined by this division formula.

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First Claim