Advertising management structure and method for correlating campaigns with consumer interest
Number of patents in Portfolio can not be more than 2000
United States of America Patent
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Issued Date -
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app pub date -
Dec 24, 2004
filing date -
May 25, 2004
priority date (Note) -
Abandoned
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Abstract
An advertising management structure for determining consumer interest a computer system including a processor, a program, a database and a network communication interface. The database is configured to store records including advertising campaigns and customer records. The program includes a comparison engine configured to access the database and to determine the success of an advertising campaign in a particular market segment. The processor is configured to execute the program and determine consumer interest for a particular campaign. In one aspect, the processor is configured to suggest improvements to the advertising campaign and future campaigns can incorporate the suggestions. In another aspect, the processor is configured to determine a return on investment for the campaign. Advantages of the invention include the ability to collect information regarding advertising campaigns and to use that information to develop a return on investment.
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