Creating customer bonus rule
Number of patents in Portfolio can not be more than 2000
United States of America Patent
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N/A
Issued Date -
Dec 8, 2005
app pub date -
Jun 4, 2004
filing date -
Jun 4, 2004
priority date (Note) -
Abandoned
status (Latency Note)
Importance
Abstract
A method of creating a customer bonus rule to be applied during a marketing campaign may comprise receiving first information in a marketing campaign design tool. The first information may define a marketing campaign that can be performed in a computer system. Foreseen customer responses to the defined marketing campaign may include a predefined customer transaction. The method comprises receiving second information in the marketing campaign design tool. The second information may define a customer bonus rule that instructs the computer system to award a customer bonus upon detecting the predefined customer transaction during the defined marketing campaign. The method may comprise storing the defined customer bonus rule in the computer system such that the defined customer bonus rule can be applied during the defined marketing campaign.
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