Importance

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Abstract

Systems and methods for managing the licensing of a brand are provided. In one method, a request from a first party, e.g., a potential licensee, to license a brand associated with a second party, e.g., a brand owner, is received at a computer. If the second party approves the request, the first party may be enabled to order security devices through the computer. Each security device may comprise an optically variable device, such as a hologram, in which a bar code is rendered and a serialized human readable symbol. The computer may cause the ordered security devices to be shipped to the first party. The computer may cause an account of the first party to be debited by an amount based on the security devices ordered. The computer may cause portions of this amount to be credited to accounts of the second party and an operator of the computer.

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First Claim