Advertisements for devices with call functionality, such as mobile phones
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United States of America Patent
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app pub date -
Jun 30, 2004
filing date -
Jun 30, 2004
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
The serving of one or more ads to a user device considers determined characteristics of a user device, such as whether or not the user device supports telephone calls. At least some ads may include call-on-select functionality. When such an ad is selected (e.g., via a button click), instead of loading a document (e.g., Web page) for rendering, a telephone number associated with the ad by an advertiser can be automatically dialed.
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