Multinode traffic architecture and network for the exchange of internet advertising traffic
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United States of America Patent
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Issued Date -
Jan 5, 2006
app pub date -
Jul 5, 2005
filing date -
Jul 2, 2004
priority date (Note) -
Abandoned
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Abstract
A multinode traffic architecture and network for the exchange of internet advertising traffic includes independent Internet advertising exchanges that interact to exchange various forms of advertising by requesting ads and/or fulfilling, directly or indirectly, responses to ad requests. Each node contains subroutines and interface ports that can be set up to communicate with other nodes, or cooperative third party Internet exchanges, allowing the sharing of advertising inventory and other information related to the exchange and advertisers needs for properly and ethically displaying their websites.
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