Importance

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Abstract

A unique packaging method is disclosed. The method advertises products related to a product shipped in a box and comprises obtaining a box, placing a product in the box, and identifying a particular product category associated with the product being shipped in the box. This may be followed by obtaining an elongated flexible planar member having a width and a length substantially greater than the width, the planar member having an upper surface and a lower surface. The flexible planar member is provided with a layer of adhesive material deposited on and covering a substantial portion of the lower surface to form a packaging tape. The tape is imprinted with indicia comprising visually perceivable information to provide a purchaser with information relating to various products within the particular product category by disposing the information on the upper surface of the tape. The box is sealed with the tape. The method thus serves to particularly well-target advertising, as it is sent to consumers of known products. At the same time the invention provides the advantage of low-cost as compared to dedicated printed packages.

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First Claim