Importance

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Abstract

A method, system and article of manufacture, including software, that encourages purchases of products or services and identifies measurable loyalty of an individual to a product or service, or in particular how often an individual purchases a product or service during a period of time in response to electronic media, such as a Web advertisement. The method includes providing an electronic media, such as a web banner, paid search results or e-mail to an individual that selects the electronic media and inputs individual information to a server, promotional processing device or Web site. In an embodiment, a software component to identify the individual, such as a cookie, is downloaded to an individual's processing device. In an alternate embodiment, a user identification number generated during a user session is used to identify the individual. A token, such as a first unique code associated with the individual information, is then provided to the individual's account at the server. The individual obtains a second or more tokens from one or more purchases of products at an offline and/or online retailer. The second or more tokens are then input, at the individual's processing device that transfers the information to the server, and in particular the individual's account. An object, such as downloadable music, a gift certificate, incentive, digitally downloadable asset or book, is then provided to the individual in response to the individual obtaining the required number of tokens by purchasing offline products or services.

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First Claim