Managing advertising inventory
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United States of America Patent
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N/A
Issued Date -
Apr 13, 2006
app pub date -
Mar 24, 2005
filing date -
Oct 8, 2004
priority date (Note) -
Abandoned
status (Latency Note)
Importance
Abstract
The amount of dynamic content consumed by an audience at one or more locations in one or more content sites may be determined. This information may then be used by an inventory management system to forecast or estimate the future available advertising inventory at the locations. When the entity receives an insertion order, the entity may use the forecasted advertising inventory to help determine the locations to which the campaign should be allocated and when the advertising campaign should be scheduled so that the requirements of the advertising campaign can be met.
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