Multimedia advertising marketplace

Number of patents in Portfolio can not be more than 2000

United States of America Patent

APP PUB NO 20060085815A1
SERIAL NO

10965818

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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A method for matching advertisements with broadcasts includes: receiving at least one characteristic of an advertisement into a pool of available advertisements; searching the pool of available advertisements for a broadcasting match to the at least one characteristic; and signaling that the advertisement matches the at least one characteristic. Another method includes: receiving at least one characteristic of a broadcast into a pool of available broadcasts; searching the pool of available broadcasts for an advertising match to the at least one characteristic; and signaling that the broadcast matches the at least one characteristic. A system includes: a database containing information related to at least one of a broadcast and an advertisement; a search engine to search the database based on at least one characteristic received; and a signal that the at least one characteristic matches at least one of the at least one broadcast and at least one advertisement.

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Patent Owner(s)

Patent OwnerAddress
IDT CORPORATION520 BROAD STREET NEWARK NJ 07102

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Nguyen-Tran, Trang Hackensack, NJ 1 22

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