Systems and methods for allocating placement of content items on a rendered page based upon bid value

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United States of America Patent

SERIAL NO

10999499

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Abstract

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Systems and methods for determining the value of bids placed by content providers for placement positions on a page, e.g., a web page, rendered according to a given context, for instance, the search results listing for a particular query initiated on a search engine web site, are provided. Additionally, systems and methods are provided for determining placement of content items, e.g., advertisements and/or images, on a rendered page relative to other content items on the page based upon bid value.

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Patent Owner(s)

Patent OwnerAddress
MICROSOFT TECHNOLOGY LICENSING LLCONE MICROSOFT WAY REDMOND WA 98052

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Burdick, Brian Bellevue, WA 60 1893
Chickering, David M Bellevue, WA 84 4817
Dhawan, Sachin Redmond, WA 8 620
Heckerman, David E Bellevue, WA 104 8033
Kagalwala, Raxit Issaquah, WA 5 420
Li, Li Issaquah, WA 1356 17309
Li, Ying Bellevue, WA 832 29374
Meek, Christopher A Kirkland, WA 151 8301
Najm, Tarek Kirkland, WA 61 2811
Prasad, Rajeev Kirkland, WA 28 1229
Vajjiravel, Murali Sammamish, WA 17 815

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