A/B testing of a webpage

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United States of America Patent

PATENT NO 7975000
APP PUB NO 20060162071A1
SERIAL NO

11044499

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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Performing A/B testing of content of a webpage includes selecting one of at least two different versions of the webpage to be displayed to a user through an interactive user interface (e.g., a web browser) based on an identification code, such as an Internet Protocol address or tracker identifier supplied by a cookie, associated with the user.

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First Claim

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Patent Owner(s)

  • FMR LLC

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Brodmerkle, Scott Boston, US 3 597
Dixon, Eleri Needham, US 3 597
Enos, Emily Beverly, US 3 597

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