Content personalization for digital content
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United States of America Patent
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Feb 4, 2014
Grant Date -
Aug 3, 2006
app pub date -
Mar 9, 2006
filing date -
Dec 13, 2002
priority date (Note) -
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status (Latency Note)
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Abstract
A method of providing personalized content to a user is disclosed. In particular, the method relates to receiving incoming content that includes primary content being content originally intended for use in a program and personalized replacement content being content for replacing the primary content in the program. If the personalized replacement content is determined to be more appropriate than the primary content, based upon personalization parameters, then the primary content is substituted with the personalized replacement content.
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