Delivering targeted advertising to mobile devices

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United States of America Patent

PATENT NO 9785973
SERIAL NO

11349037

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Abstract

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A method for loading a layout with advertising item data is provided. Layout header data is parsed. A layout item object is then built. Global layout variables are replaced with values. Local layout variables are replaced with data from content objects. Displayed data is then created.

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Patent Owner(s)

  • CELLFIRE INC.

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Dusing, Brent San Jose, US 9 677
Tollinger, Preston Los Altos, US 9 593

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