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United States of America Patent
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Mar 15, 2011
Grant Date -
Aug 31, 2006
app pub date -
Mar 31, 2006
filing date -
Sep 18, 1998
priority date (Note) -
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Abstract
A computer-implemented service analyzes purchase histories and/or other types of behavioral data of users on an aggregated basis to detect and quantify associations between particular items represented in an electronic catalog. The detected associations are stored in a mapping structure that maps items to related items, and is used to recommend items to users of the electronic catalog. The items may include products and/or categories of products.
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