System and Method for Using a Browser Plug-in to Combat Click Fraud
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United States of America Patent
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Issued Date -
Sep 7, 2006
app pub date -
Feb 19, 2006
filing date -
Mar 7, 2005
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
Search engine click fraud can be combated by a new Click Per Action method. This uses a plug-in in a browser to detect when a transaction has occurred at an advertiser's website. Here the user was directed to that advertiser by a link on a search engine's web page. Since the plug-in is independent of the advertiser, it greatly reduces the danger to the search engine that the advertiser will underreport the number and amount of transactions that were sent to it from the search engine. While the avoidance of the current Cost Per Click method reduces the click fraud suffered by current advertisers. The method can be deployed incrementally, and in conjunction with existing CPC methods.
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