Method and apparatus for soliciting and serving banner advertisements based on time-dependent and situational-dependent events
Number of patents in Portfolio can not be more than 2000
United States of America Patent
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N/A
Issued Date -
Oct 12, 2006
app pub date -
Apr 7, 2006
filing date -
Apr 11, 2005
priority date (Note) -
Abandoned
status (Latency Note)
Importance
Abstract
A system for placing advertisements in a user's display includes a portal through which the user communicates with content servers, an advertisement engine operating coupled to the portal, and a source of advertisements. The advertisement engine determines time and/or content-related information from the user's communication through the portal, selects advertisement from the source, and places the advertisements in display data directed to the user.
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