Method and automated system for creating and tracking on-line embedded search event records and generating leads
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United States of America Patent
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N/A
Issued Date -
Oct 12, 2006
app pub date -
Apr 11, 2006
filing date -
Apr 11, 2005
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
A method for gathering and reporting lead generation data for use when evaluating contextual ads in e-commerce and elsewhere includes real-time generation of prospect data in a single report or Embedded Search Event Record including: Identification of the specific advertisement campaign; Identification of the actual advertisement; Identification of the keyword or keyword combinations the visitor used to find the ad; Identification of the place where the advertisement was seen when the visitor self selected or 'clicked'; Identification of the actual destination page the visitor was delivered to; Identification of any promotional offers redeemed by the visitor when they self selected and became a 'lead'; Identification of the cost to generate the lead; Identification of the advertising company running the campaign; Identification of the position the ad was in when it was clicked; and Identification of the cost of the 'click'.
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