Importance

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Abstract

Systems and methods are described for providing rewards, such as coupons, instant discounts, or rebates, to customers requesting to return merchandise at a merchant's point of return. The reward may be offered, for example, as an incentive not to complete the return or to encourage another purchase. A coupon with a short-term validity may encourage the customer to redeem the coupon before leaving the store, or within a given time frame. Terms of the reward may be personalized for the individual customer, for the return transaction, and/or for the current conditions at the store. The reward may be printed or otherwise provided by a return transaction device, such as with a receipt for the return transaction. Alternatively, the reward may be printed on another device and/or may be provided to the customer using a wide variety of other communications technologies.

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First Claim