Automated processing of appropriateness determination of content for search listings in wide area network searches

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United States of America Patent

SERIAL NO

11248780

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Abstract

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A method and system for improving the efficiency of a database processing system for evaluating candidate data items representing search listings that are submitted for inclusion into a search engine database. Candidate search listings are automatically assessed for quality, style, and relevance to evaluate risk of unfavorable reception by a user and of potential exposure volume. Search listings which are higher-risk or higher-volume are routed through manual editorial review while lower-risk, lower-volume search listings are routed for immediate inclusion in the search database without manual editorial evaluation. Accordingly, human editorial efforts can be devoted to manual review of high-risk or high-volume search listings while efficiency is simultaneously improved in the processing system as a whole.

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Patent Owner(s)

Patent OwnerAddress
OATH INC770 BROADWAY NEW YORK NY 10003

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Cheung, Dominic South Pasadena, CA 23 824
Cunningham, Stephan Burbank, CA 38 772
Goodwine, Peter Altadena, CA 2 243
Holmes, Bruce T Pasadena, CA 2 243
Laffoon, Barry Glendale, CA 8 285
Lang, Alan Redondo Beach, CA 10 467
Snell, Scott Hollywood, CA 7 279
Sublette, Carey Rancho Cucamonga, CA 2 243
Wang, Pierre Beverly Hills, CA 5 390
Wong, Wai-Yin La Crescenta, CA 2 167
Wu, Dennis Foster City, CA 25 500
Wu, Jennifer Los Angeles, CA 43 490
Zhang, Jie Saugus, CA 1052 8750

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