Method for quantifying the propensity to respond to an advertisement
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United States of America Patent
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Issued Date -
Oct 19, 2006
app pub date -
Mar 7, 2006
filing date -
Mar 7, 2005
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
A method of quantifying the propensity of a consumer to respond positively to an advertisement. The process begins by producing a set of training factors from the entire set of user data available, one set of such factors being associated with each advertisement under study to indicate the probability of positive response to that advertisement. Once the training phase is complete, the application phase begins by receiving input data from a user in real time. The process continues by applying the training factors to the user data to identify the advertisement having the highest probability of positive response and then displaying the identified advertisement to the user.
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