Method and system for automatically substituting media content
Number of patents in Portfolio can not be more than 2000
United States of America Patent
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Issued Date -
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app pub date -
Jun 30, 2006
filing date -
Oct 12, 2000
priority date (Note) -
Abandoned
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Abstract
Signals associated with a media channel can convey programming to a television system. The programming can comprise segments of entertainment content and segments of commercial or advertising content. The signals can comprise distinctive waveform features between the segments of entertainment content and advertising content. For example, an abrupt change in the amplitude or phase of the waveform can provide an indication of a transition between a segment of entertainment content and a segment of advertising content. A signal processing system can monitor or analyze the signals to detect the distinctive waveform features. In response to detecting a feature and determining that the media channel has transitioned between conveying entertainment content and conveying commercial content, a media control system can present alternative or replacement content on the television system. The alternative content can comprise interactive advertising, for example.
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Family
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