Automatic ad placement
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United States of America Patent
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N/A
Issued Date -
Dec 28, 2006
app pub date -
Jun 28, 2005
filing date -
Jun 28, 2005
priority date (Note) -
Abandoned
status (Latency Note)
Importance
Abstract
A computer-implemented method is provided for controlling placement of ad impressions, corresponding to ads, displayed on a web page. The method includes recording features corresponding to ad impressions. Recording features can include collecting sufficient statistics for a Naive Bayes model in some embodiments. A statistical algorithm is then used to automatically control placement of ad impressions.
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Cited Art Landscape
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