Voting and headend insertion model for targeting content in a broadcast network
Number of patents in Portfolio can not be more than 2000
United States of America Patent
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N/A
Issued Date -
Dec 28, 2006
app pub date -
Jan 12, 2006
filing date -
Jan 12, 2005
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
A system and method is provided for use in connection with delivering content that is targeted to users of a broadcast network. In order to select content that is targeted to users of the broadcast network, signals are received from a plurality of customer premise equipment devices (CPEs) of the network users via a broadcast network interface. Based on the received signals, broadcast assets (e.g., programming, advertisements etc.) are selected from a collection of available asset options. Accordingly, at least a portion of the selected assets are inserted into a content stream of the broadcast network. Once the content stream is broadcast over a broadcast network interface, at least a portion of the selected assets area available for receipt by at least a portion of the CPEs. The CPEs generate reports regarding assets delivered such that asset providers can be billed based on guaranteed targeted impressions.
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