Methods and apparatus for a statistical system for targeting advertisements
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United States of America Patent
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Issued Date -
Dec 28, 2006
app pub date -
Jun 28, 2006
filing date -
Jun 28, 2005
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
A system examines a user profile based on a knowledge associated with a user. The system examines a content context profile associated with a type of application and an application environment. The system examines an advertisement profile associated with a plurality of advertisements that include a plurality of attributes. The system then conditionally selects at least one preferred advertisement from the plurality of advertisements for presentation to the user. The at least one preferred advertisement is selected based on a statistical analysis of the user profile, the advertisement profile, and the content context profile.
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