A system and a method for inserting content into a video. A portion of the video is received from a content provider, and data identifying insertion locations in the video is stored. Information describing the video and the insertion locations is received from the content provider. An interface is provided to allow users to view at least a portion of the received information or a portion of the video. A plurality of bids is receiving from the users. Each of the bids relates to insertion of a piece of content into one of the insertion locations. A winning bid is selected from the plurality of bids, and information associated with the winning bid is communicated to the content provider.
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