Inserting advertising content into video programming

Number of patents in Portfolio can not be more than 2000

United States of America Patent

APP PUB NO 20060294538A1
SERIAL NO

11166444

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ATTORNEY / AGENT: (SPONSORED)

Importance

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Abstract

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A system and a method for inserting content into a video. A portion of the video is received from a content provider, and data identifying insertion locations in the video is stored. Information describing the video and the insertion locations is received from the content provider. An interface is provided to allow users to view at least a portion of the received information or a portion of the video. A plurality of bids is receiving from the users. Each of the bids relates to insertion of a piece of content into one of the insertion locations. A winning bid is selected from the plurality of bids, and information associated with the winning bid is communicated to the content provider.

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First Claim

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Patent Owner(s)

Patent OwnerAddressTotal Patents
MICROSOFT TECHNOLOGY LICENSING, LLCREDMOND, WA30895

International Classification(s)

  • [Classification Symbol]
  • [Patents Count]

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Li, Li Issaquah, WA 851 7724
Li, Yin Beijing, CN 17 434
Li, Ying Bellevue, WA 477 12414
Matsushita, Yasuyuki Beijing, CN 26 266
Ofek, Eyal Beijing, CN 141 2143
Xu, Ying-Qing Beijing, CN 47 668

Cited Art Landscape

Patent Info (Count) # Cites Year
 
SPINNER NETWORK SYSTEMS, LLC (1)
* 2003/0204,844 Video messaging system 3 2002
 
Other [Check patent profile for assignment information] (2)
* 2001/0049,824 Internet business model for the production, market making and distribution of audio and multimedia programs 51 2001
* 2003/0078,856 Book preview advertising system for online booksellers 12 2002
 
ZARBAÑA DIGITAL FUND LLC (1)
* 2002/0124,251 Systems and methods for distribution of entertainment and advertising content 45 2002
 
PAYPAL, INC. (1)
* 6308327 Method and apparatus for integrated real-time interactive content insertion and monitoring in E-commerce enabled interactive digital TV 95 2000
 
OpenTV, Inc. (1)
* 2002/0087,986 System and method for web based enhanced interactive television content page layout 5 2001
 
EASTMAN KODAK COMPANY (1)
* 2004/0194,128 Method for providing digital cinema content based upon audience metrics 106 2003
 
INDIVIDUAL NETWORK, LLC (1)
* 2002/0100,042 Method and system for providing intelligent advertisement placement in a motion picture 51 2002
 
LAWRENCE LIVERMORE NATIONAL SECURITY, LLC (1)
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MICROSOFT TECHNOLOGY LICENSING, LLC (1)
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KONINKLIJKE PHILIPS ELECTRONICS N.V. (1)
* 2003/0115,597 Micro-auction on television for the selection of commercials 36 2001
 
QTELMEDIA DEVELOPMENTS LIMITED (1)
* 2006/0130,112 Streaming or real-time data television programming 8 2002
 
Sony Electronics Inc. (1)
* 2005/0028,193 Macro-block based content replacement by PID mapping 81 2004
* Cited By Examiner

Patent Citation Ranking

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Patent Info (Count) # Cites Year
 
Other [Check patent profile for assignment information] (1)
* 2008/0034,396 SYSTEM AND METHOD FOR VIDEO DISTRIBUTION AND BILLING 57 2007
 
INTERNATIONAL BUSINESS MACHINES CORPORATION (5)
* 8689266 Dynamic rebroadcast scheduling of videos 0 2008
8561108 Video episode order adherence 2 2008
* 2009/0249,397 VIDEO EPISODE ORDER ADHERENCE 2 2008
* 2010/0017,817 METHOD FOR INSERTING ADVERTISEMENTS INTO A TRAFFIC CAMERA IMAGE 0 2008
9294792 Dynamic rebroadcast scheduling of videos 0 2013
 
ADOBE SYSTEMS INCORPORATED (1)
* 8825528 Online advertisement provisioning 0 2009
 
VERIZON PATENT AND LICENSING INC. (2)
* 9237308 Method and system for providing a transition between linear content and non-linear content 0 2007
* 9661382 Commercial advertising platform 0 2014
 
COVENANT PRIVATE EQUITY PARTNERS II, INC. (3)
8464304 Content creation and distribution system 5 2011
8601506 Content creation and distribution system 1 2012
8413206 Participating in television programs 9 2012
 
Emergency 24, Inc. (2)
* 8335743 Dynamic web-based content brokerage and revenue system 0 2007
* 2009/0112,749 DYNAMIC WEB-BASED CONTENT BROKERAGE AND REVENUE SYSTEM 0 2007
 
SAMSUNG ELECTRONICS CO., LTD. (2)
* 9355682 Apparatus and method for separately viewing multimedia content desired by a user 0 2010
* 2011/0106,879 APPARATUS AND METHOD FOR REPRODUCING MULTIMEDIA CONTENT 6 2010
 
YAHOO JAPAN CORPORATION (4)
* 2014/0379,491 AUCTION APPARATUS AND AUCTION METHOD 0 2013
* 2014/0379,492 AUCTION APPARATUS AND AUCTION METHOD 0 2013
* 2014/0379,493 AUCTION APPARATUS AND AUCTION METHOD 0 2013
* 2014/0379,494 AUCTION APPARATUS AND AUCTION METHOD 0 2013
 
YooToo Technologies, LLC (1)
9083997 Recording and publishing content on social media websites 2 2012
 
Goldspot Media, Inc. (3)
9189794 Method and apparatus for maximizing brand exposure in a minimal mobile display 2 2011
8701051 Hot spot use in advertising 1 2011
9311660 Hot spot use in advertising 0 2014
 
YOUTOO TECHNOLOGIES, LLC (1)
9319161 Participating in television programs 0 2012
 
RADIOTIME, INC. (3)
8756101 User and stream demographics metadata guide based content services 0 2008
* 9240017 Guide based content services 0 2013
* 2013/0191,748 GUIDE BASED CONTENT SERVICES 2 2013
 
AMDOCS DEVELOPMENT LIMITED (1)
* 8595760 System, method and computer program product for presenting an advertisement within content 2 2006
 
Tuneln, Inc. (1)
8595373 Guide based content services 1 2008
 
AT&T INTELLECTUAL PROPERTY I, L.P. (2)
* 9532086 System and method for product placement amplification 0 2013
* 2015/0143,410 SYSTEM AND METHOD FOR PRODUCT PLACEMENT AMPLIFICATION 0 2013
 
GOLDSPOT MEDIA (1)
8510661 End to end response enabling collection and use of customer viewing preferences statistics 16 2009
 
MICROSOFT TECHNOLOGY LICENSING, LLC (5)
* 2007/0276,728 Software applications with embedded advertisements 1 2006
8281334 Facilitating advertisement placement over video content 5 2008
* 2009/0249,386 FACILITATING ADVERTISEMENT PLACEMENT OVER VIDEO CONTENT 17 2008
8369686 Intelligent overlay for video advertising 1 2009
* 2011/0075,992 INTELLIGENT OVERLAY FOR VIDEO ADVERTISING 5 2009
 
TUNIN, INC. (1)
* 2013/0191,210 GUIDE BASED CONTENT SERVICES 3 2013
 
MYBETPLACE.COM LLC (1)
* 2008/0295,129 SYSTEM AND METHOD FOR INTERACTIVE VIDEO ADVERTISING 12 2007
 
GOOGLE TECHNOLOGY HOLDINGS LLC (6)
* 9078048 Finding and populating spatial ad surfaces in video 0 2008
* 9100223 Selecting format for content distribution 0 2009
* 2010/0138,553 Selecting Format for Content Distribution 9 2009
* 2011/0078,718 TARGETING VIDEOS FOR ADVERTISEMENTS BY AUDIENCE OR CONTENT 10 2009
* 9557896 Cloud-based tool for creating video interstitials 0 2013
9420353 Finding and populating spatial ad surfaces in video 0 2015
* Cited By Examiner