Inserting advertising content into video programming

Number of patents in Portfolio can not be more than 2000

United States of America Patent

APP PUB NO 20060294538A1
SERIAL NO

11166444

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Abstract

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A system and a method for inserting content into a video. A portion of the video is received from a content provider, and data identifying insertion locations in the video is stored. Information describing the video and the insertion locations is received from the content provider. An interface is provided to allow users to view at least a portion of the received information or a portion of the video. A plurality of bids is receiving from the users. Each of the bids relates to insertion of a piece of content into one of the insertion locations. A winning bid is selected from the plurality of bids, and information associated with the winning bid is communicated to the content provider.

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Patent Owner(s)

Patent OwnerAddress
MICROSOFT TECHNOLOGY LICENSING LLCOF AMERICA UNIV

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Li, Li Issaquah, WA 1000 10135
Li, Yin Beijing, CN 30 657
Li, Ying Bellevue, WA 597 16593
Matsushita, Yasuyuki Beijing, CN 26 335
Ofek, Eyal Beijing, CN 162 3159
Xu, Ying-Qing Beijing, CN 49 860

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