Importance

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Abstract

The invention proposes a method for promoting an entertainment-based mobile application (for example a mobile game) in a community of users of mobile terminals (1,2,3) designed for a wireless communication network. At least a first and a second users are likely to communicate through the wireless communication network. The method according to the invention comprises detecting an action of the second user involving the entertainment-based mobile application. This action may for example takes place after invitation of the first user; it may further comprise a request to download said mobile application. This action further comprises providing a reference to the first user, for example providing the user/login or nickname of the first user to a server (11). The method then comprises updating a list pertaining to the first user with a reference to the second user--this may typically be managed by the server (11). Hence, the list reflects referral activity of the first user toward other users. An application logic of the mobile application is then modified according to the updated list. Hence, beyond the known reward incentive, the interest of the user in the entertainment application is renewed by modifications in the application logic. Said modifications may for example comprise providing a new virtual characters in the game, changing the scenario (provide new objectives, targets, weapons etc.), allowing virtual access to a next game level, etc. Accordingly, the first user gets additional motivation to prompt the second user to take part in the mobile application, whereby the efficiency of the referral process is improved.

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First Claim