Importance

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Abstract

An e-commerce system wherein an email can automatically be embedded with hyperlinks of merchant and/or informational sites of interest. When a receiver of the email clicks any of the hyperlinks and makes a purchase, the sender of the email can be rewarded with points. Points may additionally be awarded to the sender and/or receiver if the receivers clicks through to a linked site (without a purchase). Points may also be awarded to the sender and/or receiver if the receiver forwards the email on to other recipients, who may be awarded points in the same fashion, and this process can continue infinitely. The points can be redeemed for rewards at a later time by the sender and/or receivers of the email.

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First Claim