Positioning advertisements on the bases of expected revenue
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United States of America Patent
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N/A
Issued Date -
Feb 1, 2007
app pub date -
Nov 16, 2005
filing date -
Jul 29, 2005
priority date (Note) -
Abandoned
status (Latency Note)
Importance
Abstract
The present invention is directed towards systems and methods for determining one or more positions for one or more advertisements. The method of the present invention comprises receiving a result set comprising one or more advertisements ordered by expected revenue. A document is divided into one or more locations for displaying one or more advertisements. A first set of advertisements is selected from the result set to position at a primary location in the document, the selection based upon the expected revenue associated with the one or more advertisements. A second set of advertisement is selected from the result set to position at one or more additional locations of the given document.
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Family
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Cited Art Landscape
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