Bid-based delivery of advertising promotions on internet-connected media players
Number of patents in Portfolio can not be more than 2000
United States of America Patent
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N/A
Issued Date -
Feb 15, 2007
app pub date -
Jan 5, 2006
filing date -
Aug 12, 2005
priority date (Note) -
Abandoned
status (Latency Note)
Importance
Abstract
Media players are programmed to automatically connect to a media object distribution server upon activating events so that media promotions may be transmitted from the media object distribution server to the media players for display to their users. Determination of which media promotions are to be transmitted is based upon ranked lists for ad slots generated by on-line bidding for the ad slots, and pre-established budgets for advertisers having provided the media promotions. Following transmission of the media promotion to a media player, accounts for the manufacturer of the media player and the advertiser whose media promotion has been transmitted are updated by the media object distribution server so that the manufacturer may be compensated for the transmission and the advertiser may be charged for it.
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