Apparatus, systems and methods for broadcast advertising stewardship
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United States of America Patent
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Issued Date -
Feb 15, 2007
app pub date -
Aug 8, 2006
filing date -
Aug 9, 2005
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
The present invention provides interactive and automated methods and systems that facilitate the improved stewardship of broadcast advertising by all industry participants. The system employs data from multiple sources, such as agency media management systems; broadcaster inventory and sales management systems; agency and broadcaster traffic management systems; and the ConfirMedia.RTM. broadcast monitoring system developed by Verance Corporation; as well as from third-party industry data sources such as electronic program guides, broadcaster and market population data, and audience rating services, to allow the fulfillment of broadcast advertising agreements to be verified and accounted for, and for discrepancies between various data sources to be identified and resolved.
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