System and method for software driven advertising
Number of patents in Portfolio can not be more than 2000
United States of America Patent
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N/A
Issued Date -
Mar 15, 2007
app pub date -
Sep 14, 2005
filing date -
Sep 14, 2005
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
The present invention includes a system and method for providing active advertising for businesses or organizations. In a preferred embodiment, a particular audience is identified for being most likely to respond to an offer, and advertisements are developed, adjusted and placed accordingly. Preferably, a plurality of variables are identified, including a particular format, time of day for display, various objectives of the campaign, and a respective audience, and an algorithm is employed which uses the variables to determine an effective and influential advertisement.
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