Importance

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Abstract

An advertising system provides content relevant advertisements to a client system for rendering in association with an instance of distributed content. The advertising system comprises a web server receiving content requests and redirect requests from the client system. Each content request includes: i) a unique identifier distinguishing the instance of distributed content from other instances of distributed content; ii) a template identifier identifying predetermined image map attributes of a predetermined image map defined within the distributed content; and ii) a search parameter. An advertisement content rendering object receives each content request and in response thereto, returns a rendering of each of a plurality of instances of advertising content in accordance the image map attributes associated with the template identifier. A redirect database maintains, in association with the unique identifier, redirect data and a financial parameter associated with each instance of advertising content. Each redirect request comprises: i) the unique identifier distinguishing the instance of distributed content from other instances of distributed content; and ii) an identification of a zone of an image map defined within the distributed content that is selected by a user. A redirect object receives each redirect request and in response thereto: i) looks up the redirect data associated with both the unique identifier and the identified zone of the image map; and ii) directs the client system to a URL associated with the redirect data.

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First Claim