Casino patron tracking and information use
Number of patents in Portfolio can not be more than 2000
United States of America Patent
Stats
-
Mar 17, 2015
Grant Date -
Apr 19, 2007
app pub date -
Nov 30, 2006
filing date -
Jun 12, 2002
priority date (Note) -
In Force
status (Latency Note)
Importance
Abstract
Methods and devices are described that allow a casino to dynamically service patrons. The dynamic systems and methods collect data related to the behavior of multiple people in a gaming establishment, and collect data for entertainment resources in the gaming establishment, such as gaming devices and services. The data may be flexibly used. In one embodiment, a person is at least partially identified in the casino. The gaming establishment uses a model that selects tailor offerings for a person, such as advertisements for services that the person may enjoy or games on gaming machines that the person may enjoy. The model selects a tailored offering for the person based on the at least partial identification and the data previously obtained for multiple people and entertainment resources. The identification, selection and offering may be performed in real time. In another embodiment, the gaming establishment uses the data to reconfigure its entertainment resources to better deploy its resources relative to the behavior of people in that specific gaming establishment.
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