Systems and methods for providing online contextual advertising in multilingual environments
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United States of America Patent
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Issued Date -
May 31, 2007
app pub date -
Nov 26, 2005
filing date -
Nov 26, 2005
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
Methods and systems are described for real time, targeted, contextual ad serving in a multilingual online environment. Upon receiving a request for serving an ad to a non-English Web site, an ad server obtains non-English content from the particular Web site page and has it translated to English. The English version of the content is input to an English language classifier, which has been developed extensively and has voluminous training sets for numerous topics. The results from the classification are translated to the non-English language and used by the ad server to select an appropriate contextual, targeted ad to be delivered to the non-English Web site. Special techniques are used in the classification process wherein classification results, which may be a list of topics with associated relevancy weights, are better suited for selecting a contextual ad in real time for the non-English Web site.
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